Texas Farm Bureau Insurance Corporate Website

TFBIC needed a website that combined with into one website with an intuitive, modern design and navigation. The combined website will include all the functionality and content from both websites creating a seamless user experience and a more effective platform to drive policy holder acquisition and retention.


Texas Farm Bureau Insurance


Information Architecture, Design

TFBIC Brand Guidelines


The goal of the site is to increase acquisition and cross-selling. To achieve this goal the site is fully integrated with Microsoft Dynamics and ClickDimensions. This integration allows us to create dynamic content hierarchies and pathways that deliver personalized experiences based on individuals website behavior and CRM profiles.

Wireframes of homepage TFBIC Corporate website Property TFBIC user flow TFBIC user flow
TFBIC Desktop screens